
Marketing your early childhood setting is an investment, not a cost
This article and podcast episode explore why marketing should be viewed as an investment rather than a cost, why profitability matters for sustainability, the role a setting’s website plays in both occupancy and recruitment, and why social media needs a clear purpose. They also consider the growing use of artificial intelligence (AI) and why, useful as it can be, it should support rather than replace human judgement, creativity and responsibility.








